Sometimes, Bad is Good!

Sometimes, Bad is Good!

Sometimes, Bad is Good!


Have you ever seen a really bad commercial on TV and just shake your head in disbelief? It’s like a train wreck, you can’t look away. You loath the production value, the semi annoying person on camera, although sometimes pretty funny, and you may have no interest in the product

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. Next thing you know you’re telling people about that annoying commercial – “did you see that commercial this morning about ‘product x’, I can’t believe how bad that spot is”! All I have to say is, EXACTLY!

You see, good creative doesn’t always mean big money and big production values, it just has to be memoriable, and lets face it, most of the time it is! I’ve had several opportunities to create something memorable with little to know money, it all comes down to the creative, plain and simple!


Don’t believe me, here is a classic example of what I’m talking about